What it does
MedCheckr reviews medical communications content for signals that may indicate promotional compliance issues. It scans text for language patterns, claim structures, and framing that could raise concerns under pharmaceutical advertising codes and regulatory guidelines.The problem it solves
Every MLR rejection cycle costs time, budget, and credibility. Common rejection reasons (unsubstantiated superlatives, insufficient fair balance, language that implies off-label use, comparative claims without adequate substantiation) are pattern-based issues that can be caught before submission. MedCheckr runs a pre-MLR scan that flags these patterns in near-final content, giving writers and reviewers a structured list of items to check before the document enters the formal approval queue. The goal is cleaner submissions, fewer rejection cycles, and more productive MLR review sessions, not to replace the committee’s judgement.Where it fits in the playbook
| Workflow | Role |
|---|---|
| Check promotional compliance | Primary tool — automated compliance signal detection |
| Final human review | Supporting tool — compliance layer in final QC |
How to use it in a workflow
- Prepare a near-final draft — MedCheckr is most useful on content that is close to submission, not rough first drafts
- Run MedCheckr — Submit the content for compliance signal scanning
- Review flagged items — Assess each flag in context. Not every flag is an actual issue, and some may be appropriate for the content type
- Revise as needed — Address genuine compliance concerns in the content
- Proceed to formal review — MedCheckr does not replace MLR review. Submit the revised content through your standard approval process
What it does well
- Flags superlative and comparative language that may require substantiation
- Identifies potential off-label implications
- Highlights areas where fair balance may be insufficient
- Detects language patterns commonly flagged in MLR review
- Helps writers self-check before submitting to formal review
What it does not do
- Does not provide legal or regulatory approval. MedCheckr is a pre-screening tool. It does not replace MLR review, legal counsel, or regulatory affairs assessment.
- Does not interpret specific national regulations. Promotional codes vary by market. MedCheckr flags general patterns, and market-specific compliance requires specialist review.
- Does not guarantee compliance. A clean MedCheckr scan does not mean the content is compliant. It means the automated scan found no flagged patterns.
- Does not assess the scientific accuracy of claims. Use RefCheckr for claim verification.